Giving Back

We are so thankful for all of our brides at Ivory & Pearl and we feel fortunate to be able to buy a bag for a child in care for every dress sold. This year we are supporting Madlug, Madlug was founded in 2015 by Dave Linton, when he was heartbroken to learn that most children in care transport their worldly belongings in a bin bag. Madlug work with care experienced young people and Health Trusts / Local Authorities to develop a giving bag that is centred around the needs of children in care. The bag itself is unbranded to avoid stigma. It folds away to fit neatly into a sock drawer or a Social Worker’s car boot without wasting storage space. And each bag has a label that says “You are incredible” to remind every child that they have value, worth and dignity. You can read more about their story here: